The Science of Decision Making

Join behavioral economist Steven Clough on an exploration into the human mind as he dissects some common marketing “best practices” with a scientific lens and clinical research to see which ones stand up and which ones fall apart.

Learn what affects attention, how to break through the clutter, how human memory works, what makes memorable brands, and how we actually make decisions. These studies in neurology, psychology, biology, and sociology can add meaningful direction to your marketing and sales. It might just change everything you thought you knew about your customers.