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March 2, 2021 @ 6:30 pm 7:30 pm CST

Data mining and analytics have become critical functions for thriving organizations. We’re moving more and more towards the need for every role to be data-driven. What does this mean for designers? Designers who understand data will be the ones who make a bigger impact with their work. As we know, good design solves problems. Data helps inform the choices you make to solve those problems.

We are surrounded by more data and reporting than ever before; we’re diving into how to make sense of it. This panel discussion will focus on how to make actionable design decisions based on data, leading to better experiences for our end users. With data literacy you’ll determine the right metrics, tracking, monitoring, and reporting processes to fit business priorities and make meaningful decisions for UX.

-Data literacy – understand what different types of data can and can’t tell you
-Overview of how data drives UX decision making and priorities for design
-How to choose and interpret the right metrics and KPIs for UX
-How to collect, monitor and correctly apply KPIs to make meaningful decisions to improve UX
-Build a well balanced framework of KPIs to fit business priorities for UX

-This event is taken completely online via Zoom.
-You will need access to a laptop or computer with strong internet connection.
-Event set up information will be emailed to all signed up prior to the event.